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Lina Herz is an experienced SEO Manager and Digital PR Specialist with a strong background in on-page and off-page SEO, currently working at Ridestore since January 2019. Lina manages SEO efforts in the DACH region and oversees public relations for multiple brands, including Dopesnow and Montecwear. Responsibilities include content creation, keyword research, and training new team members in outreach strategies. Lina's previous roles include positions in customer experience, front office management, and marketing, complemented by a Master's degree in Strategic Management & Tourism and a Bachelor's in Tourism Management from MCI | The Entrepreneurial School®.