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Charlie Waters is an accomplished marketing professional with extensive experience in customer journey personalization, marketing strategy, and digital marketing. Currently serving as the Customer Journey Personalisation Team Leader at Mazda Motor Europe since October 2021, Charlie specializes in optimizing online customer experiences across 21 European markets using Oracle Maxymiser. Prior to this role, Charlie worked at Mazda Ireland in various capacities, including Consumer Personalisation Coordinator and CRM & Digital Specialist, demonstrating a strong background in engaging campaigns and online conversion strategies. Additional experience includes business development and market research for Bord Bia - The Irish Food Board and a marketing role at Pizza Hut. Charlie possesses advanced academic qualifications, including an MSc in International Marketing and a Diploma in Digital Marketing, complemented by a BA in Business Management and Marketing.