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Jelena Popjonoka has had a range of work experiences, mainly in the retail industry. Jelena started their career as an intern at SEB in 2014. Later, they worked as an analyst at Maxima Latvia SIA from 2014 to 2015. Jelena then joined Maxima Latvija SIA as the Head of Market Research from 2015 to 2019. Currently, they hold the position of Head of Business Analysis at Maxima Latvija, a role they assumed in October 2019.

Jelena Popjonoka pursued their education at Latvijas Universitate, where they attained a Bachelor's degree in Business Administration, Management, and Marketing. Jelena began their studies in 2010 and completed them in 2014. Continuing their educational journey, Jelena went on to obtain a Master's degree in Business Administration, Marketing, Analytics, and Management from the same institution. Jelena'sMaster's program spanned from 2014 to 2016.