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Tanya Sheikh is a seasoned CRM Manager with extensive experience in developing and executing customer relationship strategies across luxury and retail brands. Currently at FERRAGAMO, Tanya leads CRM initiatives that have significantly increased sales and customer engagement through targeted marketing campaigns and omnichannel approaches. Previous roles include Management positions at Saks OFF 5TH and Stadium Goods, where Tanya optimized retention channels and improved customer journeys, resulting in substantial revenue growth. Tanya's career also features analytics and insights roles at Clique Brands and FabFitFun, where in-depth research and data storytelling informed marketing strategies and consumer trends. Tanya holds a Master's degree in Market Research and a Bachelor's degree in Advertising, Public Relations, and Entrepreneurship from Michigan State University.