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Heba El Zahed is an experienced professional who has held various leadership positions in the fields of business development, hospitality, fashion retail, and PR and marketing consultancy. Currently serving as the Chief Research & Development Officer at Maxim Investment Group [MIG], Heba's extensive background includes roles such as Founder and CEO of 99 Hospitality Consulting and AB and partners group. With a Master of Business Administration degree in International management from Geneva Business School, Heba is well-versed in international etiquette and protocol, as well as fashion styling for women. Prior to their current role, Heba has also worked in prestigious establishments such as Four Seasons Hotels and Resorts and ConocoPhillips.