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Marlies Overkleeft-Luursema is an experienced professional in marketing and consumer insights, currently serving as the Consumer, Market & Product Insights Manager and Format Specialist for Product & Digital at Maxeda DIY Group since January 2018. Prior to this role, Marlies held significant positions at NS Stations, including Senior Format Marketeer Broodzaak and District Manager Retail Fresh Food for Julia's, overseeing multiple stores and a large team. Marlies started their career with an internship in Category Management at L'Oréal, where marketing and sales analyses were conducted. Educational qualifications include a Master's degree in Marketing Management from Tilburg University and a Bachelor's degree in Business Studies also from Tilburg University, with additional studies at Universidad Torcuato Di Tella.