Maxeda DIY Group is the largest DIY retailer in the Benelux with Praxis in the Netherlands and Brico and BricoPlanit in Belgium and Luxembourg. These retail chains are represented by 345 stores, both owned and in franchise form. Maxeda DIY Group has more than 7,000 employees, around 60% of which work in the Netherlands. Together the stores have a total surface area of over 1 million m² with more than 1.5 million customers each week in the stores and online.

Retail

Maxeda DIY Group

Maxeda DIY Group's headquarters in Amsterdam, Netherlands

Guy Colleau

Earl Waal

Corine Duchenne

Paul Coelho

Marjolein Visser

Luc P.e. Leunis

Patrick Vandenbogaerde

Luc Leunis

The Management and Strategy Team at Maxeda DIY Group spearheads the overall direction and strategic planning for the company. This team formulates business models, optimizes store formats, manages vendor partnerships, develops own brand strategies, and oversees digital transformation and marketplace initiatives. They ensure the alignment of Maxeda’s market positioning with its sustainability goals, customer service excellence, and long-term growth objectives.

Management And Strategy Team

The Finance and Accounting team at Maxeda DIY Group is responsible for managing the company’s financial health, including budgeting, financial reporting, and compliance. They oversee financial control, manage accounts payable, ensure accurate financial data, and support business decisions through financial analysis. This team ensures effective financial management across all retail chains, both online and in-store, to maintain profitability and support strategic growth.

Finance and Accounting

The IT and Development Team at Maxeda DIY Group is responsible for designing, implementing, and maintaining the technological infrastructure and software solutions that support the company’s retail operations across its Praxis, Brico, and BricoPlanit stores. Their duties include developing and managing POS systems, ensuring seamless integration with SAP stores, creating and overseeing software solutions for product information management, and executing IT projects to enhance customer experience both in-store and online.

IT and Development Team

The Product Management Team at Maxeda DIY Group is responsible for identifying and developing product strategies to enhance the DIY retail experience across Praxis, Brico, and BricoPlanit stores in the Benelux. The team collaborates closely to manage product lines such as plants, pottery, paint, and IT solutions, ensuring the alignment of products with customer needs and business goals. Through data-driven insights and cross-functional coordination, they drive innovation, optimize product offerings, and contribute to the overall growth and success of the retail chains.

Product Management Team

The Supply Chain and Procurement team at Maxeda DIY Group is responsible for managing and optimizing the flow of goods from suppliers to stores, ensuring timely and cost-efficient delivery. This team handles everything from sourcing materials, negotiating with suppliers, and planning inventory to overseeing logistics and procurement of goods not for resale (GNFR). Their goal is to maintain a seamless supply chain that supports the company's 345 stores, ensuring high availability of products for their 1.5 million weekly customers across the Benelux region.

Supply Chain and Procurement

The Legal and Compliance Team at Maxeda DIY Group is responsible for ensuring the company's operations adhere to all relevant laws and regulations. This includes managing legal risks, overseeing internal audits, handling data protection, and providing strategic legal advice to support business activities. The team aims to protect the company's interests while promoting ethical practices and compliance across all departments and regions.

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Maxeda DIY Group

Org chart

Teams

Management And Strategy Team

Finance and Accounting

IT and Development Team

Product Management Team

Supply Chain and Procurement

Legal and Compliance Team

Offices

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Maxeda DIY Group

Org chart

Teams

Management And Strategy Team

Finance and Accounting

IT and Development Team

Product Management Team

Supply Chain and Procurement

Legal and Compliance Team

Offices

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