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Kyle W. serves as the Lead Business Analyst for IT/Marketing at Mattel, Inc., focusing on digital marketing transformation and performance marketing projects since November 2021. Previously, Kyle held roles including Marketing Operations Manager at Sub-Zero Group, Inc., where a client-centric approach to data was prioritized, and Senior CRM Business Systems Analyst II at WPS Health Insurance, contributing to Microsoft Dynamics projects. Additional experience includes positions as Business Automation Analyst at WEA Trust, AVP Investment Operations Manager at Old National Bank, and Financial Advisor at MassMutual - Wisconsin. Kyle holds a B.A. from the University of Wisconsin-Milwaukee and has been involved in cycling through roles in sales and club coordination.