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Sofia Syrén has a long and varied career in the marketing and communications industry. Sofia began their career in 2002 as the Marketing and Communications Manager at Mulberry England. In 2005, they took on the roles of Key Account Manager, Group Manager for Maybelline New York, and Product Manager for Garnier Haircare at L'Oréal. In 2010, they joined Unilever as a Sales Director, with customer responsibility for Coop, Bergendahls, and New Business. Sofia also held the roles of Sales Manager New Business and Marketing Manager Personal Care Sweden, as well as Nordic Lead Skin-Category & Dove. In 2018, they became the Global Chief Marketing Officer at Matsmart - Motatos, where they lead the global marketing team in supporting current markets and reducing foodwaste. In 2021, they joined the Board of Advisors at Berghs School of Communication.

Sofia Syrén attended Butler University - Lacy School of Business from 1996 to 2001, where they obtained a Bachelor's degree in International Marketing. Sofia also studied Law and Economics at Lund University from 1998 to 1999.