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Joe Lunn is an experienced media executive currently serving as the International Head of Media and APAC Head of Media at Uber since August 2022. Previously, Joe held key positions at the Media Federation of Australia from September 2017 to August 2022, where as Chairman of the MFA Awards, instrumental initiatives included the establishment of the MFA EX Effectiveness Expo. Joe's prior roles include Chief Technology & Transformation Officer and Chief Strategy Officer at Mindshare, where duties encompassed leading technology practices and media strategy for various high-profile clients. Joe's expertise is further backed by leadership experience in strategy and insights at ZenithOptimedia France and OMD International France, as well as a strong foundation in digital strategy during early career roles at Saatchi Interactive and Optimedia. Educational credentials include degrees from the University of Technology Sydney and courses at London Business School and the Marketing Week Mini MBA program.