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Rowena Porter is an accomplished professional with extensive experience in research and analytics across various sectors. Currently, Rowena serves as a Research Manager at Maru Group since January 2022. Previously, Rowena held roles such as Category Insights Manager at Greenvale AP, where key responsibilities included managing EPOS data transitions and providing insights for commercial teams, and Category Analyst at blu eCigs UK, focusing on report development and data management. Rowena's career also includes significant contributions to Activision in multiple analyst roles, where automation and data integration efforts significantly improved reporting efficiency. Rowena's foundational experience at British American Tobacco as a National Trade & Consumer Insight Manager involved extensive market forecasting and research management. Rowena's educational background includes a BA from Trinity College, Carmarthen, complemented by a rigorous academic foundation at Lord Williams's School.