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Don Holtz has extensive work experience in the analytics and marketing industry. Don is currently semi-retired at Benchmarketing Analytics LLC. Prior to this, they held the role of President of Predictive Analytics at MarketCast, where they were responsible for business intelligence and the creation of interactive dashboards. Before that, Don was the President and Founder of both Interlocking Analytics, LLC and Benchmarketing Analytics. Don also served as the Chief Technical Officer at Yankelovich and the CEO and Founder of AIM Marketing. Don has held various executive positions at PrimeNet, Image Storage and Retrieval Systems, and ADP Defense Industry Group. Don started their career at ADP as the VP of the National Region.

Don Holtz earned their BSE degree in MSOR (Decision Theory - Computer Science) from the University of Michigan Engineering in 1971. Don then pursued an MBA in Marketing and Strategic Planning from the University of Michigan - Stephen M. Ross School of Business, graduating in 1983.