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Annette Weaver is an experienced marketing and client insights professional currently serving as a Client Insights Analyst for The Hershey Co. Team at Circana since May 2023. Previous experience includes a role as Marketing Manager at HR Pharmaceuticals, Inc., where management of core brands and the development of new urological products were key responsibilities. As Retail Marketing Manager at AFP Advanced Food Products LLC, Annette drove sales through product innovation and advertising. Earlier roles included Brand Manager at quench agency, overseeing strategic growth for various brands, and an extensive tenure at The Hershey Company, where significant contributions were made to brand management, product innovation, and seasonal program execution for premium chocolate brands. Annette holds a BS in Microbiology and an MBA in Business, Management, and Marketing from Penn State University.