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Frida Lidberg currently serves as the Sales Excellence Director for Local Jewel Brands at Nobia since February 2022 and has held the position of Customer Experience Manager at Marbodal since February 2018. Frida Lidberg's educational background includes studies at Sälj & Marknadshögskolan in Göteborg from 2008 to 2009 and at the University of Skövde.