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Robbie McBride is an experienced communications professional currently serving as a Senior Project Manager at Mapsted since 2023. As the Founder and Principal of Robbie McBride Communications, established in September 2021, Robbie McBride specializes in growth strategies for B2B tech brands and entrepreneurs, utilizing a data-driven approach. Previously, Robbie McBride held the position of Director of Communications at REAL Hospitality Network from July 2016 to October 2022, where support for entrepreneurs and industry professionals was emphasized. Additionally, Robbie McBride was the Executive Producer for REAL Hospitality LIVE from March 2019 to July 2022 and served as Director of Communications for Hustle Pizza Co. and DaBomb! Restaurant Group. Academic involvement includes various roles at the University of New Brunswick, spanning from contract instructor to project assistant. Robbie McBride is pursuing a PhD in IDST Anthropology and Economics at the University of New Brunswick, building on a strong educational background that includes a Master’s degree in Cultural Anthropology and a Diploma in Public Relations.