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Alexander Smarda currently serves as a Spezialistin Helpdesk at MAPLAN, starting in October 2023. Prior to this role, Alexander was a Senior Technical Sales Manager at Balluff EMEA from April 1996 to November 2023, focusing on technical product consulting and sales for industrial automation, as well as conducting training and managing customer relationship processes. Earlier experience includes positions as a Kundendiensttechniker und Sachbearbeiter at Thonauer GmbH and as a Maschinenprüfer, Elektromonteur at Wittmann Battenfeld GmbH & Co. KG, where responsibilities involved product sales, installation, and technical acceptance of machinery. Alexander holds a degree from Höhere Technische Bundes-Lehr- und Versuchsanstalt Wiener Neustadt, completed in June 1985, with a focus on electrical engineering and power electronics.