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Sam Sykes is a seasoned entrepreneur and outdoor education expert with extensive experience in the outdoor industry. As the Founder, Owner, and CEO of Sam Sykes Ltd since December 2009, Sam has established the company as a leading provider of Duke of Edinburgh's Award expeditions and residential courses for schools in the UK and internationally. Additionally, Sam founded Mountain School UK, which offers mountain sports training and skills courses in partnership with Mammut. In various brand ambassador roles, Sam collaborates with companies such as Craghoppers, MAMMUT, AMG Group Ltd, Nikwax, and Elliot Brown Watches, focusing on enhancing outdoor accessibility and product expertise. Previous experience includes consulting roles and founding an outdoor product import and distribution business, alongside a solid educational background in Outdoor Studies and International Disaster Engineering and Management.