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Heidi Caldwell has over 8 years of work experience. Heidi began their career in 2011 as a Traffic Coordinator for Comcast Spotlight. In 2015, they became a Campaign Manager for Rocket Fuel Inc. and in 2016, they interned with the company as a Product Operations. In 2018, they worked as a Programmatic Analyst for Search Optics and as a Sales Enablement Manager for Onclusive. Currently, they are a Senior Campaign Manager for Thunder, where they are responsible for gathering deliverables for campaign launches, building dynamic creative and feeds, leading client communication, troubleshooting and creating ad hoc reporting.

Heidi Caldwell attended Eastern Michigan University from 2008 to 2011, where they earned a Bachelor of Science in Criminal Justice. In 2008, they also studied abroad at Universit\u00e9 catholique de l'Ouest in French. Prior to that, from 2005 to 2007, they attended Washtenaw Community College, where they earned an Associates in Liberal Arts. In 2020, they obtained a Google Ads Display Certification from Google.