Ana Argote is a seasoned professional in the fields of sponsorship, events, and content activation, currently serving as Directora Hub de Contenidos y Activaci贸n and Directora de Patrocinios at Mahou San Miguel since June 2015. Prior to this role, Ana held significant positions at Orange - France Telecom as Head of Sponsorship and Events, and at Banco Santander as Sponsorship Manager, where responsibilities included leading sponsorship strategies and managing corporate sponsorships. Ana's earlier experience includes serving as an Account Manager at Carat Sponsorship and as a Junior Media Planner at Tapsa. Ana holds a PDD from IESE Business School and a Licenciada en Ciencias de la informaci贸n from CEU Cardenal Herrera University, along with ongoing education at ESIC Business & Marketing School.