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Duff Davidson has extensive work experience in the business field, beginning in 1988. Duff started as a Senior Territory Sales Manager for HighJump Software, Inc. / 3M, and later became Vice President of Sales, where they were responsible for driving overall sales strategy and leading a highly successful sales team. During this period, the business grew from $8M to $90M. In 2008, they moved to TMC, a division of C.H. Robinson, where they served as Director of Business Development and Vice President of Global Business Development. Most recently, they were appointed Chief Executive Officer of Made4Net in 2021.

Duff Davidson graduated from the University of St. Thomas in 1986 with a Bachelor of Arts degree in Finance.