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Roger Pricer is an experienced executive in the healthcare technology sector, currently serving as the Chief Commercial Officer at Lyric since June 2024. Pricer has held prominent leadership roles, including Chief Commercial Officer at Getlabs, where the focus was on at-home diagnostics until June 2024, and Senior Vice President of Go-To-Market at Signify Health and Cotiviti, specializing in sales and client management for tech-enabled healthcare solutions. Prior experience includes serving as Chief Revenue Officer at Burgess Group, General Manager at Republic Services Inc, and various leadership roles at Optum and Teradyne, showcasing expertise in business development, strategic planning, and client engagement. Pricer holds an MBA from Texas Christian University and a Bachelor of Science in Industrial Engineering from the University of Missouri-Columbia.