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Alyssa joins Lynx and the marketing team with a background in both consumer and enterprise marketing focused on helping people improve their health through technology. Very familiar with the startup environment, Alyssa's experience includes four years at Wellframe, a technology healthcare startup, where she worked directly with health plans to design effective member marketing programs. Most recently, she launched the company's account-based marketing strategy.

Alyssa grew up in New Jersey, graduated from Middlebury College, and now lives in Charlottesville, Virginia.