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Simon Goff has a diverse work experience spanning several companies and roles. Simon founded LYMA in 2018 and is currently serving as the CEO. Prior to that, Simon was the Founder and CEO of AQA Telecom Ltd., starting in 2014 and leaving in 2022. Simon also founded and served as CEO of Bemilo from 2011 to 2015. Simon's earlier work includes positions such as Head of Strategy at Truphone from 2008 to 2011 and Founder of SIM4travel plc from 2004 to 2008. Simon held the role of Head of Strategy & Retail Experience at Phones 4u from 2003 to 2004. Simon's career also includes roles at Deutsche Telekom, Atos, and BT, where they worked in various strategy and innovation positions.

Simon Goff obtained their Bachelor of Engineering (Hons) degree in Manufacturing Systems Engineering from Leeds Beckett University, which they attended from 1989 to 1993. Following their undergraduate studies, they pursued a Master of Science degree in Technology and Innovation Management from SPRU - Science Policy Research Unit, attending the program from 1993 to 1994.