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Alice Pennacchio is a seasoned professional with extensive experience in e-retail, brand partnerships, and public relations. Currently serving as the Global Head of E-Retail & Pure Players at LYMA since August 2022, Alice manages key retail partner relationships and oversees sales and profitability. Previously, as Senior Brand Partnerships Manager at Creoate, Alice successfully scaled the company's marketplace by acquiring over 6,500 brands within two years and enhancing brand onboarding strategies. Earlier roles included PR and Communications Executive at Twister Communications Group, where Alice developed PR strategies for luxury brands in the GCC region. Alice holds a Bachelor of Science in Business Administration from Università Bocconi and two Master's degrees in International Relations and Contemporary China Studies from Luiss Guido Carli University and Renmin University of China, respectively.