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Mårten Åkeson is the founder and CEO of Proteinbolaget.se, a company recognized with "3x Di Gasell" and "2x MästarGasell" awards for its significant growth and profitability in promoting healthy lifestyles. Mårten also founded GAAM, a fitness lifestyle foodtech brand that offers innovative nutrition products aimed at making health and fitness accessible and enjoyable for everyone. Prior to these ventures, Mårten worked at Tele2 as a coach of sales and customer satisfaction, quickly rising to the top of the sales charts and receiving multiple awards for exceptional performance. Mårten's educational background includes a degree in flight engineering from the Aviation College of Sweden.