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Ville Honkanen is a seasoned executive with extensive experience in leadership and strategic roles across multiple industries. Currently, Ville serves as the Chief Executive Officer and Co-Founder of 4business Oy, focusing on intelligent audiovisual and property automation solutions. Additionally, Ville holds board member positions at Lumme Energia, Isku-Yhtymä Oy, and previously at GoGolf Oy and Logate Oy, contributing expertise in sustainable energy, consumer insight, and retail. Ville's previous roles include Commercial Director at Power Finland and Chief Operating Officer at Expert ASA Oy, showcasing a strong background in sales, marketing, and omnichannel retail. Ville's educational foundation includes a Vocational Qualification of Business and Marketing from Valkeakoski Vocational College.