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Chelsea Altice Malchow is an accomplished marketing professional with extensive experience in influencer marketing and social media strategy, currently serving as the Influencer Marketing Manager at lululemon since June 2013. At lululemon, Chelsea has advanced from roles such as Influencer Marketing Program Manager, Paid Acquisition Lead, Social Media Strategist, and Social Media Specialist, demonstrating a strong ability to manage creator economies, optimize paid social strategies, and enhance global social media channels. Prior experience includes working as a Web Content Editor for Metro International and as an Online Journalist for CTV News. Chelsea holds a Bachelor's Degree in International Relations and Communication and Media Studies from the University of Adelaide.