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Maitri Widyakirana is an accomplished professional with diverse experience in marketing and communications. Currently serving as a Trade Marketing Executive at ASICS Corporation since August 2022, responsibilities include in-store and campaign planning for various retail formats. Previously, Maitri held the role of Brand Marketing Executive at Kanmo Group from September 2020 to August 2022, focusing on multi-brand management, brand strategy, and campaign execution within the Mom & Baby category. Additional experience includes a position as Marketing Communications Executive at Plataran Hotels & Resorts, contributing to marketing material creation and media relations, as well as roles at Gojek and Ogilvy, enhancing skills in content development and public relations. Maitri holds a Master of Arts in Business/Corporate Communications and a Bachelor of Arts degree from LSPR Communication and Business Institute.