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Katy Dell is an experienced project manager currently contributing to Loop Horizon since July 2021, specializing in MarTech capability consultancy and enhancing customer experiences through the utilization of first-party data. Prior to this role, Katy served as an Online Business Development Manager at Continental from March 2013 to August 2018, and as a Consultant at Blue Latitude from September 2008 to June 2012, where responsibilities included creating digital strategies and managing campaign development. Earlier experience includes positions at GE Money Home Lending, where Katy advanced eCommerce initiatives and marketing execution from November 2001 to August 2008. Katy holds a BA (hons) in Marketing from the University of Wolverhampton, earned between 1998 and 2001.