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Jesly Hieng is an experienced marketing professional with a strong background in luxury goods and services management. Currently serving as the Senior Marketing & CRM Manager at Longchamp since March 2016, Jesly has successfully managed media, PR, digital initiatives, influencers, CRM, events, and retail marketing activities. Prior to this role, Jesly held the position of Senior Marketing Manager (Regional) at Bedat & Co, covering multiple markets in Asia from October 2009 to March 2016. Additional experience includes a trainee position at Prada and internships at Longchamp, along with a role as Program Executive at Sirius Comm. Jesly holds an MSc in Luxury Goods and Services Management from the International University of Monaco and a BSc in Sales and Marketing from Curtin University.