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Amanda Olynik is an accomplished marketing professional with extensive experience in leading transformative initiatives across various industries. Currently, Amanda serves as Senior Manager of Marketing Transformation at Loblaw Companies Limited, focusing on aligning technology and marketing teams to enhance business capabilities. Prior to this role, Amanda spent four years at WeightWatchers, ascending from Member Marketing Manager to Strategic Operations Senior Manager, where Amanda established effective processes and a collaborative culture within the Office of the CEO while overseeing operations in Canada. Amanda's earlier career at Tim Hortons spanned eight years, culminating in the position of Senior Manager for Central Community Programs, where Amanda spearheaded community engagement initiatives to boost brand affinity. Amanda holds a Bachelor of Commerce degree from the University of Guelph.