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Sheila W. has a wealth of experience in marketing and business development. Sheila began their career in 1996 as Advertising Manager for Dairy Industries International and European Sales Manager for SPC at Wilmington Publishing in the UK. In 1999, they were Market Development Manager and Global Marketing Communications Manager for National Starch & Chemical/Elotex. In 2001, they were appointed Marketing Manager for Central & Eastern Europe for ICI Paints. From 2004 to 2005, Sheila worked in various contract marketing roles (on a working holiday). Sheila then worked as Communications Manager and General Manager Projects & International Development for The Leapfrog Group from 2005 to 2007. From 2007 to 2015, Sheila was Senior Brand & Trade Marketing Manager and Senior Trade Marketing Manager AUSTRALIA for Electrolux Home Products Australia. From 2017 to 2019, they were Director & Training Leader (Australia & New Zealand) for Gustav Käser Training International. Most recently, they have been the Marketing Director for Local Measure since 2021, where they build customer-care software for contact centers powered by Amazon Connect.

Sheila W. has an extensive education history. Sheila obtained their A Level from Wyggeston & Queen Elizabeth VI Form College in 1990-1992, followed by a BA (Hons) in International Marketing and German from the University of Greenwich in 1992-1996. Sheila then obtained a Postgraduate Diploma from CIM | The Chartered Institute of Marketing in 1999-2000 and a Business Studies degree from Hochschule M\u00fcnchen University of Applied Sciences in 1993-1994. In 2001-2003, Sheila obtained an ICI Graduate Development Programme from ICI Training. Sheila also completed a range of courses from various institutions, including Electrolux Training, Australian Institute of Management, Hult Ashridge, and ADMA. Additionally, Sheila has obtained various certifications from Google, Australian Marketing Institute, SBS Inclusion Program, edX, Hansen Beck, Insights, and HubSpot Academy.