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Dean Cookson has extensive experience in marketing and sales roles. Dean worked at Alternative Networks plc from 2003 to 2017, holding positions such as National Internal Sales Manager, Northern Prospecting Manager, and Head of Marketing. During their time at Alternative Networks, they provided IT solutions to businesses and managed various aspects of marketing. In 2017, Dean joined Purple, where they have been serving as Head of Marketing and later promoted to SVP Marketing. Purple is a software solution that enhances guest WiFi networks by providing analytics and marketing tools to businesses.

Dean Cookson obtained a Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing, studying from 2014 to 2017. Prior to that, they pursued a bachelor's degree in English (Ba (Hons)) at The Manchester Metropolitan University, completing it from 1999 to 2002. Before entering university, Dean attended Valley Comprehensive from 1992 to 1999, but no degree or specific field of study is mentioned for this period.