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Daniel Dowson has over 25 years of experience in digital marketing and customer experience, currently serving as a Digital Customer Experience Manager at Lloyds Banking Group since January 2009, where responsibilities include user experience optimization and web analytics. Previous roles at Lloyds included Digital User Experience Manager and Conversion Optimisation Manager, focusing on customer insights and funnel optimization. Dowson also held positions at HBOS as Search Marketing Manager and E-Marketing Manager for Investments, overseeing SEO and PPC strategies. Earlier experience at Direct Line Group included consultancy roles in e-marketing, collaborating with notable clients. Daniel Dowson holds a Bachelor of Science in Economics from the University of Bradford and is a member of the Chartered Institute of Marketing.