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Beatriz Díaz Tobarra currently serves as the Head of Digital Marketing at ±ô±ô²¹´Ç±ô±ô²¹´Ç®, where responsibilities include strategic brand development across Europe, Asia, and Latin America, as well as the design and implementation of digital tactical and strategic plans. Prior to this role, Beatriz held the position of Digital Marketing Manager at Grupo Restalia, overseeing digital strategies for various brands in Southern Europe, and before that, worked as Director of Strategy and Digital Marketing at Agencia de comunicación Nota Bene, focusing on marketing strategies for brands in diverse sectors. Beatriz's professional journey includes creative copywriting roles and event organization, coupled with a strong educational background in Advertising, Public Relations, and specialized courses in management and digital analytics.