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Danitha K. has a diverse work experience in the marketing and transformation field. Danitha is currently the Director of Marketing Transformation - Martech at Loblaw Companies Limited since May 2023. Prior to that, they worked as the Director of Marketing Strategy, Analytics & Transformation (Chief of Staff) at Loblaw from March 2022 to May 2023.

Before joining Loblaw, Danitha worked at Bell in various roles. Danitha was the Senior Manager of Marketing Planning & Analytics from October 2021 to March 2022. Danitha also served as the Senior Manager of Omni Channel Transformation from February 2019 to November 2021, and as the Senior Manager of Direct Experience (Tiger Team) from August 2020 to May 2021. In addition, they worked as a Project Manager of Omni Channel Transformation from January 2018 to February 2019 and as a Customer Experience Specialist in Retail Strategy & Planning - Mobility from August 2017 to January 2018.

Earlier in their career, Danitha was the Marketing Manager of Omni Channel - Consumer Electronics at The Source from April 2017 to August 2017. Danitha also worked at Bell as an Acquisition Marketing Manager of Residential Services from September 2016 to April 2017 and as a Loyalty & Retention Specialist in B2B Segment Strategy & Planning from September 2015 to September 2016.

Danitha's earliest work experience was as the Organizing Committee President at AIESEC from November 2013 to February 2014.

Danitha K. studied at the Schulich School of Business - York University, where they earned a Bachelor of Business Administration (BBA) with a focus on Marketing, Finance, Strategy, and International Business. Danitha also attended BrainStation for a course in Introduction to Web Development. In addition, they pursued studies in Marketing, Finance, and International Business at UNSW.