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Layne Pitcher is an accomplished marketing executive with extensive experience in the attraction and entertainment industries. Currently serving as Vice President of Marketing & Operations at Loveland Living Planet Aquarium since February 2020, Layne also held the role of Director of Marketing & Communications. Prior positions include Director of Marketing & Sales at Elitch Gardens Theme & Water Park, where revenue goals were exceeded for two consecutive years, and Director of Marketing at Schlitterbahn Waterparks & Resorts, where a multi-touch attribution model was implemented to drive revenue growth. Layne's career began at Silverwood Theme Park, progressing through several roles including Social Media & Research Manager and Communications Manager, achieving significant increases in earned media and digital presence. Early career experience includes financial and sales roles, alongside a strong academic background with a Bachelor’s degree in Marketing from the University of Idaho.