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Al S. has a diverse work experience spanning various roles in marketing and sales. Their most recent role was as the Marketing Director at LIV Golf since August 2022. Prior to that, they worked at Sport England as the Director of Strategic Marketing from May 2018 to July 2022. They also held positions at Virgin Sport, Danone Waters, GlaxoSmithKline, L'Oréal, and Deloitte UK, where they gained experience in senior marketing management, brand management, and sales.

Al S. attended the University of Durham from 2001 to 2004 and completed a Bachelor of Science (Honors) degree in Geography. No specific field of study was noted.