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Luciana Ursino Baumann is an accomplished Digital Marketing & Engagement Manager at LIPTON Teas and Infusions, overseeing the digital marketing strategy since August 2021. With extensive experience at Unilever from 2009 to 2021, Luciana held various roles including Brand Manager for TAZO, leading digital and brand strategies, sales forecasting, and budget management. A strong background in brand portfolio management and consumer-centric communications was demonstrated, resulting in successful brand integrations and innovations. Luciana holds an MBA from Penn State University and an Economics degree from the University of Buenos Aires, complemented by certifications in English and Italian language studies.