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Pamela Giocinta William is a dedicated professional with a background in communication and media studies, holding a Bachelor's degree from Atma Jaya Catholic University of Indonesia. Currently serving as a Social Media Officer at Lippo Malls Indonesia since July 2023, Pamela is responsible for creating social media content, editing reels, and copywriting for Instagram captions and push notifications. Previously, experience includes a role in Research and Development at PT. MSMO INDONESIA GRUP, where collaboration on product and content development took place, along with participation in photoshoots as a fashion style. Additionally, Pamela has worked as Promotions Staff at Optimo Indonesia and as a Barista at both Kopi Konnichiwa and Jiwa Group, demonstrating diverse skills in customer service and communication.