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Joel Kuiyaki has worked in various digital marketing roles since 2021. In 2021, they were the Creative Director and Digital Marketing Manager at Mich Digital Ltd, where they created and scheduled content calendars, monitored competitor performance, identified trends in customer interactions, and improved the overall social media strategy. In 2022, they were the Head of Digital Marketing at Wave 360 Africa and the Social Media Manager at both Lipa Later Group and BongoDemy. In 2021, they were also a Digital Marketer at MM Digital Marketing Agency, where they designed and developed user-friendly websites.

Joel Kuiyaki attended Jomo Kenyatta University of Agriculture and Technology from 2017 to 2022, where they obtained a Bachelor's degree in Information Technology. Joel also obtained certifications from LinkedIn, eMarketing Institute, and Google in 2021 and 2022, including Content Marketing Foundations, Digital Marketing Foundations, Marketing: Copywriting for Social Media, OMCA Certification for Online Marketing Associate Test Prep, Social Media Marketing Foundations, Social Media Marketing for Small Business, Social Media Marketing: Strategy and Optimization, Content Marketing, Social Media Marketing, and The Fundamentals of Digital Marketing.