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Betsy Book is a seasoned User Experience Researcher with extensive experience in conducting mixed methods UXR studies and providing strategic guidance at LinkedIn as a Senior Principal User Experience Researcher since February 2020. Previously, Betsy served as a Principal User Experience Researcher, leading qualitative and quantitative projects and enhancing user-friendly experiences with the Consumer team. At American Express, from September 2014 to January 2020, Betsy directed UXR projects that significantly improved app and site interactions, established the Rapid Testing Lab, and broadened research offerings across global markets. With a background in management roles at several tech companies and a firm foundation in art history and computer information systems from esteemed institutions, Betsy combines analytical insight with creativity to foster user-centric product development.