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Lammert Postma is a seasoned design strategist and innovation coach with extensive experience in enhancing user experience across various industries. Currently co-founding Microspace since January 2021, Lammert focuses on creating personalized microsites for engaging audience interaction. As a partner at 3sides, Lammert leverages technology and experience design to drive business growth. Previous roles include serving as an innovation coach at ANWB, head of experience design at Virtalis, and product design director at Visma Software BV, where Lammert shaped user-centric design initiatives. Lammert's educational background includes a Master's degree in Interactive Multimedia from Open University London and a Bachelor's degree in Interaction Design from HKU.