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Shawna Williams is an experienced marketing and creative professional with a diverse background in brand direction, project management, and media relations. Currently serving as Senior Brand Director and Content Director at ALOHA Collection since November 2022, Shawna has also held various roles at Reef since December 2016, including Creative Services Manager and Sr. Manager of Creative and Marketing Operations. Prior experience includes producing for HYPE-MEDIA San Diego, where Shawna managed projects for sports and lifestyle brands, and serving as a Public Relations Consultant at Havas Formula, where foundational media relationships were established. Earlier roles include serving as Media Relations Coordinator at GoPro, focused on generating press attention. Shawna holds a Bachelor of Arts in Communications and Marketing from San Diego State University and has studied Communications at Charles University.