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Simon Short is an experienced professional in the retail and merchandising sector, currently serving as Merchandising Director - International at Lids, overseeing operations for NBA and PSG. Previously, Simon held positions at Nike, including City Buyer for Nike London and Footwear Senior Buyer, and contributed to AllSaints as Head of Retail Merchandising for Global Outlets. Simon's career began at New Era Cap, where multiple roles included Retail Buying Manager and Assistant Buyer, leading buying functions and assortment strategies. Simon's educational background includes 8 GCSEs with grades A-C from Waddesdon C of E Secondary School.