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Barbara V. has extensive experience in app marketing, currently serving as Senior App Marketing Manager at LeoVegas Group since March 2021, where responsibilities include planning and executing campaign strategies and launching new markets. Prior to this role, Barbara held positions as App Marketing Manager and App Marketing Specialist at the same company, focusing on optimizing paid app campaigns across various channels. Earlier experience includes working as a Digital Campaign Specialist at Antler Interactive, where campaign management and user acquisition for mobile games were key responsibilities, and as an Account Strategist at Agência Kife, managing Google Ads and social media strategies. Additionally, Barbara began a career in sales as an intern at GreenBras Energia Limpa. Barbara earned a Bachelor's degree in Chemical Engineering from UFSCar.