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Boris Evdokimov has extensive experience in digital marketing and brand management. Boris is currently the Head of Digital Marketing at Lenta since January 2020. Prior to this, they worked as a Digital Marketing Manager for Lenta from May 2016 to January 2020. Before joining Lenta, Boris worked as a Project Manager at Artcifra - Digital Agency from January 2009 to April 2016. Boris also served as the Marketing Director at InterFast - Customs Logistic Services from May 2006 to January 2009. Boris started their career as a Brand Manager at WebPlus - Internet Service Provider from March 2005 to April 2006. Prior to that, they worked as an Advertising Manager at Russia On Line - Internet Service Provider from January 2002 to February 2005, and as a Marketing Manager at Cityline - Internet Service Provider from July 1998 to December 2001.

Boris Evdokimov attended the International Management Institute St. Petersburg (IMISP) where they studied Management and Marketing. Boris also studied Jurisprudence at The Herzen State Pedagogical University of Russia.