Marketing and Analytics
About
The Marketing and Analytics team at Lenta is responsible for driving data-informed marketing strategies and optimizing product assortment across various formats. This team collaborates closely to analyze market trends, enhance customer engagement through digital initiatives, and improve the overall marketing effectiveness. By leveraging big data and advanced analytics, they aim to boost sales performance and support Lenta’s growth in the competitive retail landscape.
Team members
Artur Sharifullin
Analytics Team Lead
Boris Evdokimov
Head Of Digital Marketing
David Savelyev
Product Manager
Denis Tyurin
Head Of Assortment And Analyti...
Ekaterina Zabavina
Product Director In Big Data D...
Ksenia Chaupionova
Head Of Trade Marketing Depart...
Maria Kolosovskaya
Head Of Marketing Big And Smal...
Nikolay Pisarets
Senior Strategy Manager
Pavel Gonchar
Analytics Team Lead
Roman E.
Data Governance Manager