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Adam Caplan is a seasoned digital analyst with significant experience in eCommerce and digital performance reporting across various industries. Currently serving as a Senior Digital Analyst at Lebara since September 2021, Adam previously held the position of International Ecommerce Analyst at Marks and Spencer, leading analytics and insights for a cross-functional team across 80+ countries. Adam's expertise includes web analytics at Canon Europe as an EMEA Web Analyst, pioneering cloud-based dashboards for enhanced reporting. With a foundation in SEO from roles such as SEO Manager for Canon Europe and Senior SEO Analyst at Traffic Optimiser, Adam has demonstrated a strong capability in driving data-driven insights and strategies to optimize digital performance. Adam holds a degree from UCL and completed education at Haberdashers' Boys' School.