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Trudi DeWilder is an experienced digital business analyst and operations manager, currently serving as a Senior Digital Business Analyst at Sony Music Entertainment since July 2015. Previously, Trudi held the position of Director of Digital Operations for EMEA at Sony Music from May 2006 to March 2009, where responsibilities included managing Direct to Consumer audio and video propositions, developing online applications and artist websites, as well as creating new digital revenue streams. Prior to Sony Music, Trudi served as Global Music Content Manager at Vodafone Global from February 2004 to January 2006, marketing 3G entertainment products globally. Trudi's earlier roles include Interactive Content Editor at Endemol from June 2002 to January 2004 and Producer at IMG/TWI from May 2000 to April 2002, where live music webcasts and digital content were produced and managed. Trudi is a graduate of Newcastle College of Arts & Technology.